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Italian design and innovation at NeoCon

High Point, NC – June 5th 2014. This year, Natuzzi will be showing at NeoCon in Chicago, June 9-11 2014, for the first time after experiencing an incredible acceptance at the ICFF show in New York.

The Natuzzi booth (7-4050) will feature an updated range of Natuzzi Italia products that highlight the new product categories. The broader scope of product offerings and emphasis on technical innovation will serve as the means to introduce Natuzzi Italia to the A&D community, for residential as well as high-end commercial and hospitality needs.

The Natuzzi Italia name has traditionally been associated with leather, and while that tradition continues there will also be a wide range of new textile materials and colors.  Natuzzi has also developed a full range of furnishings, including beds, storage, tables, lighting, area rugs and decorative accessories. 

Natuzzi's mission is to become a dedicated resource for an entire “Made in Italy” living environments. Pasquale Natuzzi, Chairman and CEO, emphasizes “The commitment of creating value with integrity, following a vision that blends design and function to create harmonious living”. 

In addition to the booth at NeoCon, Natuzzi will have a RE-VIVE Lounge, also on the 7th floor across from booth 7-4050, where visitors are invited to tweet, photo, and email, as well as relax and recharge while experiencing the luxury of this new performance recliner. Natuzzi encourages guests to visit the RE-VIVE Lounge to discover how a chair can be comfortable and enjoyable either at home or in the office.

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Harmony in diversity, discover Natuzzi Italia at I Saloni (April 2014)
Inspiration Vancouver

Natuzzi Italia at Inspiration Furniture in Vancouver

When you have a store with a name like Inspiration Furniture, you have to make sure that you showcase the most innovative and creative designs. Which is what Steen Skaaning and his team have been doing for the past 13 years.

And what excites Skaaning in 2015?

“Last year, Italian vendor Natuzzi Italia introduced “Re-Vive” — an amazing reclining chair that we featured in its very own Gallery within our 40,000-square-foot showroom. Here, our customers were able to “test drive” the chairs and learn about their many unique features, such as responsive recline, fluid motion and the live back and dynamic arms functionality. Our customers loved them.”

For 2015, Natuzzi Italia has designed a similarly ingenious collection of functional, fashionable beds that are produced in Italy and can be customized in all the European leathers and fabrics Natuzzi Italia offers.

In a sense, the Natuzzi Italia create perfect “multi-functional” furniture pieces. “Vancouverites love simple, unobtrusive styles that can switch seamlessly from home to a home office environment.”

Natuzzi Italia furniture is perfect for the many skybox-style condos that punctuate Vancouver's skyline from the West End to Surrey.

The Piuma bed will certainly impress. “It features an extreme softness that you can sense at first glance, inspired by its shape. When you look at the headboard of the Piuma bed, it's easy to imagine two pillows

side by side. The refined profile is distinguished by an original detail: the leather and fabric ruche. This is the bed of your dreams, a place to keep dreaming.”

Natuzzi Italia has been a hit in a marketplace that Skaaning says is generally very European in attitude. “Vancouverites are very critical customers which is why we emphasize “selection” and “value,” along with “style.” Inspiration Furniture could not be successful without following, to some degree, what the buying public wants.

With Chinese New Year — the Year of the Goat — just around the corner, Skaaning readily acknowledges and praises the Asian influence on all aspects of furniture and design. “Denmark — where I come from — has a long and proud furniture tradition, but let's face it, Asian countries were a thousand years ahead of us when it comes to intricate designs and craftsmanship! For that reason, I think, there is an appreciation for high quality and exemplary design from our Asian customers, who also appreciate the simplicity of modern and contemporary pieces. They are not afraid of bold colours and unique finishes!”

Style. Selection. Value. These important words describe Inspiration Furniture's core values. “We carry a huge range of products across a whole scale of price points. You know that you will get good value for money regardless of how much you spend.”

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